Evaluation Q7 from Harrison Ledo on Vimeo.
Looking back at your preliminary task, what do you feel you have learnt in the progression from that to the full product?
The preliminary task for me was an early introduction to the use of a camera to film a short sequence, followed by the chance to edit footage and improve the shots made. For this Task we had to film and edit someone opening a door, crossing a room and sitting down in a chair opposite another character, with a small exchange in dialogue. This task also had to include the match on action, shot/reverse shot and the 180-degree rule. At first I found the use of the camera fairly difficult, such as choosing appropriate shot angles as well as ensuring that audio and dialogue matches the cuts in filming. Looking back I also started to understand the importance of keeping a steady shot, as well as maintaining focus and quality of the shot throughout. At the time of filming this task I also disregarded the importance of maintaining even light distribution throughout and so when it came to filming my final piece I looked to correct the mistakes made in my preliminary.
When initially filming the task, although I stuck to the guidelines, I lacked the confidence to attempt any more interesting shots or changes in distance to the shot. Compared to my final piece I used a variety of different shots to add effect to the filming as well as make my film more eye catching and professional. A similar task completed to my preliminary task, was the mundane task. The mundane task was all about taking an ordinary event, such as making a cup of tea in my instance, then through the use of editing, camera angles and lighting making the shots more interesting. I found this task extremely helpful when it came to practicing and involving different camera angles, as well as allowing me to experiment with potential shots that I could then use when filming my final piece.
The task was also helpful as a base point for gaining an understanding on how to effectively use Premiere pro to piece together and edit a simple sequence. At first I found premiere pro fairly simple to piece together clips, but the introduction of key frames and titles took longer to be comfortable with. I feel I have learnt a huge amount since the preliminary task, which I hope to have expressed in my final piece.
EvaluationQ4 from Harrison Ledo on Vimeo.
Who would be the audience for your media product?
My target audience is those who enjoy horror movies, more specifically looking into the specific genres of horror and if the production of a horror comedy would be effective. I was able to identify not only an age bracket, but also individual specific preferences through the use of a target audience survey that had a variety of different questions. I could the use these answers to assist myself in the creation of my final film sequence. Based on my results, 56% of those who answered combined said that they would enjoy a horror/black style of comedy film. My results concluded that my majority target audience was those age 21 and under with a mix of appeal to both male and female.
As a result of my survey, I decided to carry out a ‘Target Audience Interview’ that involved asking questions to two of my friends, both being male and under the age of 21. One of my friends that took part in the interview was Iain. Iain is 17 and enjoys watching horror films. His favourite horror films are ‘Chained’, ‘Zombieland’ and ‘The Visit’. In his free time he enjoys playing football and gold. He enjoys specifically horror comedy films because he finds that: ‘the comedy aspect makes me laugh and the horror, suspense and the gore is a good contrast’. His ideal horror comedy would be located in the city or a village because it provides plenty of opportunity for character introduction as well as comedy to contrast the dark, creepy side of a village or city. Iain’s ideal opening introduces the main characters and has them put into a difficult scenario. He also feels that everyday clothing is appropriate to a horror comedy when involving zombies specifically, because this makes the plot more spontaneous and realistic, rather than set-up and hard to believe.
EvaluationQ2 from Harrison Ledo on Vimeo.
How does your media product represent particular social groups?
The main characters in my film opening are an elderly lady, a zombie and a fisherman. Although not three stereotypical social groups, the role of the elderly woman is an important part, especially when it comes to answering this question. This is because her role diversifies within my film when it comes to representing her elderly social group.
As seen by the footage on the screen taken from my opening, initially the elderly woman is portrayed as weak, slow and vulnerable due to her posture with the requirement of a trolley to aid her. This represents the social group of the elderly as victims in the presence of zombies, such as in this case she lacks protection from being eaten.
In order to evaluate how social groups were represented initially, I compared my characters to films of similar styles. I could then potentially identify how to make my film appealing to fans of zombie related films already well known. Within most zombie related films, the opening sees zombies portrayed as aggressive, dominant and having the ability to bring fear to the scene. Such as shown on the screen. As the film opening progresses the zombie character runs parallel to the change of the elderly woman. They both swap and the zombie is seen firstly on the floor and secondly being attacked by someone of typical lower physical ability and general aggression, therefore coming as a surprise to the viewer.